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MySpace Music buys imeem: What it means to you

The digital music streaming and networking world continues to shrink

Published on Tuesday, Dec 8, 2009 By Katie Hasty
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MySpace Music buys imeem: Why should you care?

imeem: r.i.p.


While the deal has been in the works for a while, MySpace Music has finally announced it has completed its buyout of digital music and social media site imeem.

The imeem site has been effectively shut down, and now redirects its users to MySpace Music, with users' profiles intact.

Despite having raised millions upon millions of dollars to launch the site and to acquire licenses to stream songs from top-name artists, the site was sold for less than $1 million, according to Forbes. By the time it was shuttered, imeem had 16 million users; it was considered a competitor of MySpace Music.

imeem suffered from many of the similar problems that MySpace Music has endured: as previously reported, paying labels for permssion to stream songs threatens to sink even the latter. Ad dollars haven't been pouring in enough to pay for those licenses.

On top of that, imeem was hit with a lawsuit this year from independent digital music company The Orchard, over some songs from now-defunct TVT Records.

Why should anybody care if an unsuccessful business like imeem goes out in a blaze of fire-sale glory?

For those who used the service, it was an unclunky way of acquiring "favorites" -- favorite songs and artists -- into playlists, plus a streamlined way to embed those songs and streams into "third party" sites like blogs, other social networks and homepages.

Additionally, it was yet another site that the still-new Google Music search engine drew from, to make finding song streams easy. Other sites from that well include iLike (owned by MySpace Inc., not MySpace Music), Lala (owned by Apple), Rhapsody and Pandora.

It had mobile technologies that make it compatible with products like the iPhone, which MySpace Music will undoubtedly adopt since they don't have their own, plus a slew of artists registered using the SNOCAP music store.

This way, MySpace Music has one less competitor in the field of streaming major label music. A less competitive market may determine how MySpace Music behaves next year as it stares down money troubles of its own, particularly if they're juggling a pay model instead of free.

For music listeners, it's one less way that you can hear new music and communicate with other listeners, which to some is no big deal. I'm a Last.fm girl, myself, but it's the internet: it's anybody's preference.

For artists, it may mean it's one less place to earn royalities from. For labels, they may pay their artists less if there are fewer competing companies to go through. While imeem was partly owned by major labels, Wired contemplates, there's serious doubt that artists will get anything from its sale unless it's stipulated by their contracts.

As MySpace Music gets bigger, it will be more difficult for smaller companies, like the aforementioned (and totally excellent) Pandora to compete. They may be snapped up by bigger companies and rebranded in their image.

MySpace on the whole has been battling Facebook as a social network, as more people have flocked to the latter for online interactions; MySpace has been trying to align and re-align itself as a network based on entertainment and arts. If there are any diehard imeem users left, time will soon tell if this move makes MySpace Music a better space.

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  • Default-avatar
    • Chris said
    • I had tons of playlists on imeem. I followed through the mass-email myspace sent and signed-up just so I can migrate my old imeem playlist onto myspace music. Didn't work as well as it should. Half of my imeem playlists are gone. Plus, myspace doesn't have nearly as many songs as imeem did. Myspace sucks.
    • Jan 22, 10 at 07:26AM EST
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    • Cookie said
    • Imeem was awesome! I can't believe Myspace RUINED it! BOOOOOOOOOO!
    • Jan 15, 10 at 11:35PM EST
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    • Jerry said
    • Screw that I got rid of my myspace months ago because it sucks and I never used it. I'm not going to sign up again just to get my stuff back. I used imeem for the music not the social network.
    • Dec 15, 09 at 12:20PM EST
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    • andy said
    • as with most users that had a page with imeem i am saddened by this i also have a myspace but do not use it when i was redirected from imeem i tried to log in with my info it does not work i tried msg the myspace people but only to get generated emails of the redirected page this has been the worse week ever i went to imeem to listen to the playlists i had there when i'm stressed out imeem was the only place i was able to type in anything and get a result back i tried doing this with other music sites and no results like i use to get from imeem now i have to wait and see what happens like everyone else they say our playlists are safe and pages as well i have my doubts and i doubt how we use to look up music on imeem will be the same on myspace music i also wonder who will sell out next??
    • Dec 14, 09 at 06:01PM EST
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