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  <abstract>"The Twilight Saga: New Moon" made history Friday with a single day record of $72.7 million at the box office.  Sandra Bullock's "The Blind Side" also had a remarkable opening with $10.9 million.</abstract>
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  <author>Gregory Ellwood</author>
  <body>&lt;p&gt;The movie industry may be close to panic because of the case of the incredibly collapsing DVD market, but this weekend &amp;quot;The Twilight Saga: New Moon&amp;quot; and &amp;quot;The Blind Side&amp;quot; are proving the theatrical market is still a record-setting powerhouse.&lt;br /&gt;
&lt;br /&gt;
Coming off a &lt;a href="http://www.hitfix.com/articles/2009-11-20-shocker-new-moon-beats-dark-knight-s-midnight-record"&gt;historic midnight opening&lt;/a&gt;, &lt;strong&gt;&amp;quot;New Moon&amp;quot; grossed an astonishing $72.7 million on Friday alone.&lt;/strong&gt;&amp;nbsp; That breaks &amp;quot;The Dark Knight's&amp;quot; single day record of&amp;nbsp; $67.2 million in the summer of 2008.&amp;nbsp; Only a year ago, &amp;quot;Twilight&amp;quot; debuted with $69 million &lt;em&gt;for the entire weekend&lt;/em&gt;.&amp;nbsp; Distributors expect a drop from Friday to Saturday, but it's clear the franchise's highly anticipated second installment will clear the $100 million mark by Sunday.&amp;nbsp; Where the Robert Pattinson, Taylor Lautner and Kristen Stewart flick ends up is still anyone's guess at this point, but Summit Entertainment are no doubt salivating at a sequel that will blow by its predecessor's $192.7 million cume.&lt;br /&gt;
&lt;br /&gt;
Also opening this weekend was the Sandra Bullock crowd pleasing drama &amp;quot;The Blind Side.&amp;quot;&amp;nbsp; There was initially concern the female demo of &amp;quot;New Moon&amp;quot; would hurt the football drama's numbers, but it appears both films have found an audience.&amp;nbsp; &amp;quot;Blind Side&amp;quot; punted for $10.9 million on Friday for what should be an impressive $28-30 million weekend.&amp;nbsp; Pretty remarkable considering the competition.&lt;br /&gt;
&amp;nbsp;&lt;/p&gt;
&lt;p&gt;The animated &amp;quot;Planet 51&amp;quot; debuted looking to find a family audience, but the Dwayne Johnson - voiced tale found only a paltry $3 million instead.&amp;nbsp; Unable to take a bite out of &amp;quot;A&amp;nbsp;Christmas Carol's&amp;quot; audience, the Sony Pictures release should do between $8-10 million for the 3-day.&lt;br /&gt;
&lt;br /&gt;
Luckily, Sony has the blockbuster &amp;quot;2012&amp;quot; on its hands or are they?&amp;nbsp; Heading into its second weekend, the Roland Emmerich flick was down a jaw-dropping 88% for only an $8.1 million Friday and what should be a $20-22 million weekend.&amp;nbsp; After eight days, &amp;quot;2012&amp;quot; has already made a strong$89.8 stateside.&amp;nbsp; However, with that drop $200 million domestic definitely seems out of reach.&lt;br /&gt;
&lt;br /&gt;
Lionsgate expanded the limited release wonder &amp;quot;Precious: Based on Push a Novel by Sapphire&amp;quot; to 600 theaters and was rewarded with another $3.5 million.&amp;nbsp; The Lee Daniels Oscar contender now has a new cume of $13.8 million and should perform strongly throughout next week's Thanksgiving holiday.&lt;br /&gt;
&lt;br /&gt;
Look for final weekend estimates tomorrow on HitFix.&lt;br /&gt;
&amp;nbsp;&lt;/p&gt;</body>
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  <created-at type="datetime">2009-11-21T09:41:26Z</created-at>
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  <deckhead>'The Blind Side' and 'Precious' find big audiences too</deckhead>
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  <permalink>2009-11-21-box-office-new-moon-rises-with-a-massive-66-million-friday</permalink>
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  <seo-title>Box Office: 'New Moon' rises with a record setting $72.7 million Friday</seo-title>
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  <title>Box Office: 'New Moon' rises with a record setting $72.7 million Friday</title>
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