HitFix Ad Specifications

Standard Ads

Flash & Static Specs

Rich Media Specs

Unit Dimensions File Size Format Max Animation / loops Rich Media Expansion Size Rich Media File Size HTML5 Specs Video/Audio Specs Additional Specs
Leaderboard 728x90
  • Flash: 45k
  • Default: 40k
  • Flash or HTML5
  • Static (jpg/gif)
  • 3rd party
  • 15 seconds w/ 3 loops max OR
  • 30 seconds w/ no loops
Y 728x300 Down
  • Initial Load: 45k
  • Subload: 80k
  • Default: 40k
  • Initial Load: 200k
  • Subload: 2 MB
  • Must be third party served
  • :15 auto-play
  • :30 user-initiated
  • Streaming video preferred; required for auto-play video
  • Progressive video allowed on click only, up to 2.2 MB.
  • Audio must be user-initiated
  • Lead time: 3 business days for Flash or static; 5 business days for rich media
  • Close button must be present on all expandable ads
  • Hot spot area should not exceed 33% of total ad size
Rectangle 300x250
  • Flash: 45k
  • Default: 40k
  • Flash or HTML5
  • Static (jpg/gif)
  • 3rd party
  • 15 seconds w/ 3 loops max OR
  • 30 seconds w/ no loops
Y NA
  • Initial Load: 45k
  • Subload: 80k
  • Default: 40k
  • Initial Load: 200k
  • Subload: 2 MB
  • Must be third party served
  • :15 auto-play
  • :30 user-initiated
  • Streaming video preferred; required for auto-play video
  • Progressive video allowed on click only, up to 2.2 MB.
  • Audio must be user-initiated
  • Lead Time: 3 business days for Flash or static; 5 business days for rich media
Half Page 300x600
  • Flash: 60k
  • Default: 40k
  • Flash or HTML5
  • Static (jpg/gif)
  • 3rd party
  • 15 seconds w/ 3 loops max OR
  • 30 seconds w/ no loops
Y NA
  • Initial Load: 60k
  • Subload: 80k
  • Default: 40k
  • Initial Load: 200k
  • Subload: 2 MB
  • Must be third party served
  • :15 auto-play
  • :30 user-initiated
  • Streaming video preferred; required for auto-play video
  • Progressive video allowed on click only, up to 2.2 MB.
  • Audio must be user-initiated
  • Lead Time: 3 business days for Flash or static; 5 business days for rich media
Newsletters* 300x250 20k Static (jpg/gif) NA - Static Only N NA NA NA NA
  • Lead Time: 3 business days
  • Must be site-served - no third party tags allowed
  • No 1x1 pixels can be used

*These are site served, static image required. No tracking pixels allowed.

Mobile Ads

Static Specs

Rich Media Specs

Unit Dimensions File Size Format Max Animation / loops Rich Media Expansion Size Rich Media File Size HTML5 Specs Video/Audio Specs Additional Specs
Mobile Interstitial 300x250 20k
  • Static (jpg/gif)
NA- Static Only N NA NA NA NA
  • Lead Time: 5 business days
  • Can accept 3rd party tag or site served with 1x1
Mobile Friendly Site
  • 300x50
  • 320x50
  • 300x250
20k
  • Static (jpg/gif)
  • 3rd party
NA- Static Only N NA NA
  • Initial Load: 50k
  • Subload: 300k
  • Must be third party served
NA
  • Lead Time: 5 business days
  • Can accept 3rd party tag or site served with 1x1

High Impact & Custom Ads

Flash & Static Specs

Rich Media Specs

Unit Dimensions File Size Format Max Animation / loops Rich Media Expansion Size Rich Media File Size HTML5 Specs Video/Audio Specs Additional Specs
Landscape 1024x90
  • Flash: 80k
  • Default: 60k
  • Flash
  • Static (jpg/gif)
  • 3rd party
  • 15 seconds w/ 3 loops max OR
  • 30 seconds w/ no loops
Y NA
  • Initial Load: 80k
  • Subload: 100k
  • Default: 60k
  • Initial Load: 200k
  • Subload: 2 MB
  • Must be third party served
  • :15 auto-play
  • :30 user-initiated
  • Streaming video preferred; required for auto-play video
  • Progressive video allowed on click only, up to 2.2 MB
  • Audio must be user-initiated
  • Lead Time: 5 business days
Super Marquee 970x250
  • Flash: 80k
  • Default: 60k
  • Flash
  • Static (jpg/gif)
  • 3rd party
  • 15 seconds w/ 3 loops max OR
  • 30 seconds w/ no loops
Y NA
  • Initial Load: 80k
  • Subload: 100k
  • Default: 60k
  • Initial Load: 200k
  • Subload: 2 MB
  • Must be third party served
  • :15 auto-play
  • :30 user-initiated
  • Streaming video preferred; required for auto-play video
  • Progressive video allowed on click only, up to 2.2 MB
  • Audio must be user-initiated
  • Lead Time: 5 business days
Interstitial 640x480
  • Default: 60k
  • Static (jpg/gif)
  • :15 max
N NA NA NA NA
  • Lead Time: 5 business days
Wallpaper/ Skin 1600x1375 80k
  • Static gif or jpg
NA N NA NA NA NA
  • Lead Time: 5 business days
  • Content width is 1012px
  • Ensure that height of wallpaper is at least 1000px
  • Full ad size should not exceed 1600px in width
Preroll 1920x1080 OR 1280x720 2mbps+
  • H.264 OR
  • 29.97 FPS
  • Vast accepted
NA N NA NA NA
  • Up to :30, can auto-play once user has clicked play.
  • Audio must be user-initiated
  • Lead Time: 5 business days
  • 16:9 or 4:3 aspect ratio
  • At least 15fps

*No tracking pixels allowed.

Flash Requirements

  • Flash Version: 9+
  • Back-up gif or jpg/default must always be supplied
  • Click-through URL must always be supplied
  • 24 fps max
  • Instead of embedding a URL within the .fla file, make sure to embed the following click tag instead: on (release) { getURL(clickTag, "_blank"); }
  • A 1px black or gray border should be included in all creatives, or the background of the ad must contrast with the color of the site.
  • Wmode should be set to opaque to prevent shine-through.

Rich Media

  • All expandable ads must have a close button in upper right hand corner, or lower right hand corner in expanded panel.
  • Expandable ads can be either roll-over to expand OR click-to-expand
  • 33% hot spot max
  • All ads containing video are considered rich media and must be served externally. HitFix cannot host video locally.
  • Rich media is a popular format for reaching and engaging consumers because the technologies allow the consumer to interact with the creative asset. HitFix complies with the following IAB Rich Media Creative specs.
  • HitFix accepts both “over-the-page” and “in-page” units with features such as peeling back, floating over the page, expanding or appearing between pages. The Guidelines can be found here: http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media

HTML5 Specs