HitFix Ad Specifications

Standard Ads

Flash & Static Specs

Rich Media Specs

Unit Dimensions File Size Format Max Animation / loops Rich Media Expansion Size Rich Media File Size Video Length Audio Specs Additional Specs
Leaderboard 728x90
  • Flash: 45k
  • Default: 40k
  • Flash
  • Static (jpeg/gif)
  • 3rd party (Standard HTML or Javascript ONLY)
  • 15 seconds w/ 3 loops max OR
  • 15 seconds w/ 3 loops max OR
  • 30 seconds w/ no loops
Y 728x300 Down
  • Initial Load: 45k
  • Subload: 80k
  • Default: 40k
  • :15 auto-play
  • :30 user-initiated
  • Streaming video preferred; required for auto-play video
  • Progressive video allowed on click only, up to 2.2 MB.
  • If video is auto-play upon load, audio must be user-initiated
  • If video is user-initiatied, audio can play automatically.
  • Lead Time: 3 business days for Flash or static; 5 business days for rich media
  • No iframe tags permitted. Please submit only Javascript tags
  • Hot spot area should not exceed 33% of total ad size.
Rectangle 300x250
  • Flash: 45k
  • Default: 40k
  • Flash
  • Static (jpeg/gif)
  • 3rd party (Standard HTML or Javascript ONLY)
  • 15 seconds w/ 3 loops max OR
  • 30 seconds w/ no loops
Y
  • 300x600 Down
  • 600x300 left/right with auto-detect tags
  • Initial Load: 45k
  • Subload: 80k
  • Default: 40k
  • :15 auto-play
  • :30 user-initiated
  • Streaming video preferred; required for auto-play video
  • Progressive video allowed on click only, up to 2.2 MB.
  • If video is auto-play upon load, audio must be user-initiated
  • If video is user-initiatied, audio can play automatically.
  • Lead Time: 3 business days for Flash or static; 5 business days for rich media
  • No iframe tags permitted. Please submit only Javascript tags
  • Close button must be present on all expandable ads.
  • Hot spot area should not exceed 33% of total ad size.
Half Page 300x600
  • Flash: 60k
  • Default: 40k
  • Flash
  • Static (jpeg/gif)
  • 3rd party (Standard HTML or Javascript ONLY)
  • 15 seconds w/ 3 loops max OR
  • 30 seconds w/ no loops
Y NA
  • Initial Load: 60k
  • Subload: 80k
  • Default: 40k
  • :15 auto-play
  • :30 user-initiated
  • Streaming video preferred; required for auto-play video
  • Progressive video allowed on click only, up to 2.2 MB.
  • If video is auto-play upon load, audio must be user-initiated
  • If video is user-initiatied, audio can play automatically.
  • Lead Time: 3 business days for Flash or static; 5 business days for rich media
  • No iframe tags permitted. Please submit only Javascript tags
  • Close button must be present on all expandable ads
  • Hot spot area should not exceed 33% of total ad size
Newsletters* 300x250 20k Static (jpeg/gif) NA - Static Only N NA NA NA  
  • Lead Time: 3 business days
  • Must be site-served - no third party tags allowed
  • No 1x1 pixels can be used

*These are site served, static image required. No tracking pixels allowed.

Mobile Ads

Static Specs

Rich Media Specs

Unit Dimensions File Size Format Max Animation / loops Rich Media Expansion Size Rich Media File Size Video Length Audio Specs Additional Specs
Mobile Friendly Site Interstitial 300x250 20k
  • Static gif or jpeg
NA- Static Only N NA NA Up to :30
Must be streaming
NA
  • Lead Time: 5 business days
  • Can accept DFA mobile tag or site served with 1x1
Mobile Friendly Site Banner
  • 300x50
  • 320x50
20k
  • Static gif or jpeg
NA- Static Only N NA NA NA NA
  • Lead Time: 5 business days
  • Can accept DFA mobile tag or site served with 1x1
Mobile Friendly Site Gallery Rectangle 300x250 20k
  • Static gif or jpeg
NA- Static Only N NA NA NA NA
  • Lead Time: 5 business days

High Impact & Custom Ads

Flash & Static Specs

Rich Media Specs

Unit Dimensions File Size Format Max Animation / loops Rich Media Expansion Size Rich Media File Size Video Length Audio Specs Additional Specs
Landscape 1024x90
  • Flash: 80k
  • Default: 60k
  • Flash
  • Static (jpeg/gif)
  • 3rd party (Standard HTML or Javascript ONLY)
  • 15 seconds w/ 3 loops max OR
  • 30 seconds w/ no loops
Y NA
  • Initial Load: 80k
  • Subload: 100k
  • Default: 60k
  • :15 auto-play
  • :30 user-initiated
  • Streaming video preferred; required for auto-play video
  • Progressive video allowed on click only, up to 2.2 MB.
  • If video is auto-play upon load, audio must be user-initiated
  • If video is user-initiatied, audio can play automatically.
  • Lead Time: 5 business days
  • No iframe tags permitted. Please submit only Javascript tags
  • Close button must be present on all expandable ads
  • Hot spot area should not exceed 33% of total ad size
Super Marquee 970x250
  • Flash: 80k
  • Default: 60k
  • Flash
  • Static (jpeg/gif)
  • 3rd party (Standard HTML or Javascript ONLY)
  • 15 seconds w/ 3 loops max OR
  • 30 seconds w/ no loops
Y NA
  • Initial Load: 80k
  • Subload: 100k
  • Default: 60k
  • :15 auto-play
  • :30 user-initiated
  • Streaming video preferred; required for auto-play video
  • Progressive video allowed on click only, up to 2.2 MB.
  • If video is auto-play upon load, audio must be user-initiated
  • If video is user-initiatied, audio can play automatically.
  • Lead Time: 5 business days
  • No iframe tags permitted. Please submit only Javascript tags
  • Close button must be present on all expandable ads
  • Hot spot area should not exceed 33% of total ad size
Video Wall 1200x250 expands to 1200x667 and resolves to 1200x440 Contact HitFix for additional specs
Interstitial 640x480
  • Flash: 80k
  • Default: 60k
  • Flash
  • Static (jpeg/gif)
  • 3rd party (Javascript ONLY
  • :15 max
Y NA
  • Initial Load: 80k
  • Subload: 100k
  • Default: 60k
NA NA
  • Lead Time: 5 days
  • If desired ad is or contains a video, it MUST be hosted externally and be embedded within a swf file for serving
  • Frequency capped at 1x/use/day
  • Video/Flash creative should not contain "replay" button
Wallpaper/ Skin 1600x1375 (Text/image should be within 1300x1000) 80k
  • Static gif or jpeg
  • 3rd party (Javascript ONLY)
NA N NA NA NA NA
  • Lead Time: 5 business days
  • Content Width is 1012 px
  • Ensure that height of wallpaper is at least 1000px
  • Full ad size should not exceed 1600px in width
  • Ensure that creative falls within designated 134x1000 gutters on each side (see template)
Branded Day 134x1375 & 340x1375 35k
  • Static gif or jpeg
NA N NA NA NA NA
  • Lead Time: 5 business days
  • Image should be placed towards bottom quarter
  • Image should be set to have a black overlay at 20-30% opacity OR have a background color that contrasts sharply with the site
Preroll 1920x1080 OR 1280x720 2mbps+
  • H.264 OR ProRes 422 Codec
  • 29.97 fps
  • QuickTime
NA N NA NA
  • Up to :30
  • Up to :30, can auto-play once user has clicked play.
  • Lead Time: 5 business days
  • 16:9 or 4:3 aspect ratio
  • At least 15fps
Pushdown (See Rich Media Specs Below) 970x66 that pushes down to 970x418 See Rich Media Specs Below
  • 3rd party tags only (Javascript)
  • 8 seconds upon auto-expand
  • :15 seconds with 3 loops contracted.
  • Up to :30 seconds after user-initiated expansion
Y - RICH MEDIA ONLY 1000x300/ 970x418 Down
  • Initial Load: 45k initial load
  • Subload: 100k
  • Default: 40k
  • Up to :30 upon user-initiated expansion
  • Up to :30, can auto-play once user has clicked to expand ad to play video
  • Lead Time: 5 business days
  • Must be third party ad served by rich media vendor (Doubleclick, PointRoll, Unicast, Eyewonder, etc…)
  • Ad pushes down automatically for 8 seconds, then auto-collapses
  • After ad auto-collapses, the ad becomes click-to-open/click-to-close
  • NO MOUSEOVER FUNCTIONALITY WILL BE PERMITTED
  • Recommended: call-to-action such as "Click Here to Expand" or "Click Here for Video" in collapsed state
  • In expanded state, close button must be visible at all times in the upper right corner of the ad
Page Morph Custom See Rich Media Specs Below 3rd Party :15 Y - RICH MEDIA ONLY Custom
  • Initial Load: 80k
  • Subload: 100k
    Full page, Custom, Homepage Only. See Ford ex.
Promotional Nav Bar 116x50 20k
  • Static gif or jpeg
NA- Static Only N NA NA NA NA
  • Lead Time: 5 business days
Overlay 1x1 that expands to a maximum of 1280x1000
  • Flash: 80k
  • Default: 60k
  • 3rd party tags only
:10 Y - RICH MEDIA ONLY NA
  • Initial Load: 80k
  • Subload: 100k
  • Default: 60k
Up to :10
  • User Initiated on click only. Audio must stop when the overlay is closed.
  • Overlay is frequency capped at 1 user per 24 hours
  • Overlay may not cover HitFix logo and must be positioned a minimum 190px below the top of page
  • Must contain a close button

*No tracking pixels allowed.

Flash Requirements

  • Flash Version: 9+
  • Back-up gif or jpeg/default must always be supplied
  • Click-through URL must always be supplied
  • 24 fps max
  • Instead of embedding a URL within the .fla file, make sure to embed the following click tag instead: on (release) { getURL(clickTag, "_blank"); }
  • A 1px black or gray border should be included in all creatives, or the background of the ad must contrast with the color of the site.
  • Wmode should be set to opaque to prevent shine-through.

Rich Media

  • Javascript tags only. Please do not send iFrame/Javascript tags.
  • All expandable ads must have a close button in upper right hand corner, or lower right hand corner in expanded panel.
  • Expandable ads (not including the pushdown) can be either roll-over to expand OR click-to-expand
  • 33% hot spot max
  • All ads containing video are considered rich media and must be served externally. HitFix cannot host video locally.

Rich media is a popular format for reaching and engaging consumers because the technologies allow the consumer to interact with the creative asset. HitFix complies with the following IAB Rich Media Creative specs. HitFix accepts both “over-the-page” and “in-page” units with features such as peeling back, floating over the page, expanding or appearing between pages. The Guidelines can be found here: http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media